How national culture relates to marketing strategy Essay

How national culture relates to marketing strategy - Essay Example From this research it is clear that numerous authors have studied various market theories and models with respect to national cultural effects. Their works looked at the specifics of marketing tasks to culture (micromarketing view) and the marketing concept to culture (macro marketing view). However, there are no significant works on the view between the micromarketing and the macromarketing in which the realm of marketing strategy falls. One reason for this is that it is typically a more difficult area to study. Each type of business dictates a different marketing strategy. It is easier to study very specific items, such as culture to product development, or culture to product choice. Or study very broad topics, such as national culture to market orientation. However, the study of marketing strategy is between the micro and macro marketing views making it difficult to develop theories that are testable. Overall marketing strategy is too broad to practically study, yet not homogeneou s enough to relate to as a whole. Therefore, to study this area requires the creation of artificial boundaries.Since it is such a difficult area to study authors have not published any significant research that may lead to a better understanding of why businesses have failed in their international efforts. Moreover, there is still debate among the academic community concerning the relevance of national culture in regards to customization versus standardization of products and marketing efforts.

Management Essay Example | Topics and Well Written Essays - 500 words - 40

Management - Essay Example In business, the resolution to communicate in any of the three form of communication can be an influential one. In addition, a good leader is conscious of the nonverbal messages communicated by whichever type of communication. It is vital to note that in most organization only 7% of verbal communications are done via the mouth. Communication channels differ in how rich their information is. Information-rich channels put across more information that is non verbal. Verbal communications are usually richer than on paper information. Research illustrates that effectual managers are inclined to employ more information-rich message channels than less successful leaders. As it appears in the contemporary business society, the technology is mostly used to deliver information. However, this is not the most effective way to answer and send messages for various reasons. In the progress of an organizational structure, communication mediums are a significant consideration. The boss in a hierarchical system is a connection in the communication sequence. It is the hierarchical organization that provides direction to and inflicts limitations upon the stream of communications. Management choices and rules flow from superior to inferior levels in the business. Replies and reports from the subordinate level managers follow up in the organization. The managers use various mediums of communication depending on the receiver and most importantly the effectiveness of the medium. Also, there are several mediums of communication that involves the use of business email. In this case, an approximate 60 billion e-mails are sent every day. That makes the use of e-mail as a communication medium the second most accepted medium of communication internationally. The development of e-mail has been stunning but it has also been accompanied by several challenges in managing information in organizations, effectiveness and the growing speed of conducting business. Some leaders